REAL ESTATE DEVELOPMENT

For mixed use projects, including lodging facilities as well as office buildings, shopping centres, condominiums, apartments, and other income producing projects, our survey would also include an in-depth study of local vacancy factors, rental rates, competitive facilities, historic and projected growth trends in supply and demand for the area as well as other pertinent information.

Marketing studies (as opposed to market analyses conducted during the feasibility stage) are a logical extension of the feasibility study. While the feasibility study defines the potential, the marketing study concentrates on specific steps, including advertising and media promotion, which could lead to the realization of the potential indicated by the feasibility report.

Marketing studies provide management with a basis for the development of new or improved marketing and merchandising plans specifically targeted for increasing sales and profits or initiating profitable revenue generating programmes.