Website Design, Marketing & Optimisation

These days it is vital that the marketing and promotion of a hotel is carried out in an efficient, cost effective and positive manner. Our sister company Lateral Evolution specialises in optimising websites and making sure that they appear high in the search engines for relevant search terms.

It is a fact that in most cases these days bookings are made over the internet and in order to make the most of this then certain factors must be taken into consideration as follows;

Design

We have all seen wonderful websites with 'flash' based images and virtual tours. True these sites look good but the truth is that when people are searching for a hotel they are in a hurry. If you have not grabbed their attention within 30 seconds then you have lost a potential customer. Often these sites have photographs or virtual tours that take too long to download and it is often difficult to navigate around these sites to find out basic information like costs and contact.
It is essential that it is quick and easy for someone to peruse your website. Simplicity is the key!

Optimisation

You can have the best looking site in the world but if no one can find it then it is truly a waste of time and money.
Try an experiment. Put some search terms like 'hotels' followed by the name of your town, city, region and see if you come up on the first couple of pages of Google.
If you don't then you are not being effective.

If you would like to see what we can do for you then please contact us and we will be pleased to offer a report including costs for raising the profile of your website.

Back to Services Page